AI Insights · Timothy · January 2022
Performance of Top 5 Ultracasual Games in Mexico Q4 2021
Discover the performance trends of the top 5 ultracasual games in Mexico during Q4 2021, including downloads, revenue, and active users.
In Q4 2021, the ultracasual gaming segment in Mexico saw varied performance among the top 5 apps on a unified platform. Below, we explore the trends in weekly downloads, revenue, and active users for each game.
Fidget Toys Trading: 3D Pop It experienced fluctuations in weekly revenue, peaking at approximately $77 in mid-December. Downloads started high at around 191K in late September but saw a decline, hitting a low of about 55K in late November before rebounding to 94K by the end of December. Active users mirrored this trend, starting at 582K in late September and decreasing to 255K in early December, before climbing back to 325K by the end of the quarter.
Antistress - Relaxing games showed consistent growth in weekly revenue, starting at $90 and reaching $183 by mid-December. Weekly downloads saw a significant increase, moving from 16K in late September to a peak of 128K in mid-December, before dropping to 65K by the end of the quarter. Active users grew from 316K in late September to a peak of 865K in mid-December, ending the year at 696K.
DIY Makeup saw a notable rise in weekly downloads, starting at 68K in late September and reaching a peak of 130K by the end of December. Active users followed a similar trend, beginning at 218K and peaking at 362K in late December.
Acrylic Nails! had a steady weekly revenue, generally hovering between $30 and $90, with a peak of $94 in mid-December. Downloads fluctuated, starting at 74K in late September, dipping to around 42K in mid-October, and then climbing back to 119K by the end of December. Active users showed an upward trend, from 206K in late September to a peak of 273K by the end of December.
Pop It Fidget - AntiStress did not generate any revenue but saw significant activity in downloads and active users. Downloads peaked at 111K in early December before dropping to 35K by the end of the month. Active users saw a peak of 187K in early December, ending the quarter at 86K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
